2017 will be noted as a milestone year for the company.
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From a Porter Group perspective, 2017 will be noted as a milestone year for the company with a number of significant developments, not least of which is the long awaited move to our new Global Headquarters in the Gateway North Industrial Subdivision of Hamilton. The new premises, which was over a decade in planning has become a reality that was certainly worth waiting for and does not disappoint. Set on a 200,000m2 section adjacent to the Waikato Expressway, the purpose built facility is a landmark in the area and unavoidably grabs the attention of the 1000’s of passing motorists.
Operationally, the new home of the Porter Group is now complete with all the various divisions functioning from the premises. The anticipated synergies and efficiencies, that the facility was designed to deliver, are now being realised with a significant improvement in productivity and throughput. This is very pleasing result for the company and the owners who have made this very considerable investment into the industry.
In other developments, Porter Equipment acquired the distribution rights for Terex Trucks (ADT’s) for both Australia and New Zealand around the middle of the year. This product range extension in Australasia has furthered our ability to supply a complete range of quarry and civil solutions from our stable of new equipment, and this will make a notable contribution to Porter Equipment’s Oceania growth strategy.
Other product range extensions are imminent which is good timing as the Australian market continues to grow, and importantly the larger machine market makes a steady comeback. While NSW and Victoria in particular remain the centre of activity, there are certainly signs of significant improvement in our industry, in other states. Porter Hire has capitalised on the opportunities presented by the infrastructure projects in NSW and has seen significant growth this year in Australia. The strong demand for rental equipment in NSW has complimented the steady improvement in Queensland which has resulted in a pleasing year for the division in Australia.
Similarly, our Californian operation is enjoying a healthy economic environment that has provided a strong demand for both our rental and sales divisions in the state. The industry in the US has been very positive throughout 2017 with many manufacturers and suppliers seeing a dramatic rise in demand for equipment. The Porter Group has felt the encouraging effects of the environment and with a strong emphasis on raising the profile of the sales division this year, the strategy has paid off within a short period.
This month brings to a close a calendar year of development and expansion for the Porter Group which has laid the platform for what the early signs suggest will be a good 2018. Our markets in NZ, Australia and California have been very conducive to our growth strategies which has been a fortunate and somewhat unprecedented alignment between the 3 territories. Of course, our many long term customers have provided the impetus within this environment which has made 2017 the success that it is. At this time of year we would like to once again thank all of our customers and business partners for the ongoing support that you have shown us, and would like to wish all of you a merry Christmas and a prosperous 2018.
Darren Ralph | General Manager Sales & Marketing